Cookie Policy
Last updated: 13 May 2026
1. What Are Cookies?
Cookies are small text files placed on your device by websites you visit. They are widely used to make websites work efficiently and to provide reporting information to site owners.
2. Cookies We Use
EasyKonvert uses a cookie consent banner — cookies are only set after you click "Accept". We do not use cookies for authentication or personalisation. The cookies on our site are set by Google Analytics (for traffic analysis) and Google Ads (for ad conversion measurement).
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| _ga | Google Analytics | Distinguishes unique users by assigning a randomly generated number. | 2 years |
| _ga_* | Google Analytics | Maintains session state for Google Analytics 4. | 2 years |
| _gcl_au | Google Ads | Stores ad click information for conversion tracking (Conversion Linker). | 90 days |
| _gcl_aw | Google Ads | Records the Google Ads click ID (GCLID) that brought the user to the site. | 90 days |
| _gac_* | Google Ads | Contains campaign-related information for Google Ads conversion attribution. | 90 days |
First-Party Consent Cookie
| Key | Storage | Purpose | Duration |
|---|---|---|---|
| ek_cookie_consent | localStorage | Remembers whether you accepted or rejected cookies. No data is sent to any server. | Persistent |
3. Why We Use Google Analytics
- To see which tools are most popular so we can prioritise development.
- To measure site performance (page load times, error rates).
- To understand traffic sources and geographic distribution of our users.
Google Analytics collects data anonymously. Your IP address is anonymised before it is stored by Google. We have no way to identify individual users from the analytics data.
4. Managing Cookies
You can control and/or delete cookies as you wish. Most browsers allow you to:
- Block all cookies — though this may affect functionality on other sites.
- Delete existing cookies from your browser's settings.
- Opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.
- Opt out of personalised Google Ads at Google Ads Settings.
You can also click "Reject" on our cookie consent banner to prevent analytics and ads cookies from being loaded. Since EasyKonvert requires no login, rejecting cookies will not affect your ability to use our tools.
5. Third-Party Cookies
We do not allow any third-party advertising or tracking cookies beyond those described above from Google Analytics and Google Ads.
6. Changes to This Policy
We may update this Cookie Policy when our cookie practices change. The "Last updated" date above will always reflect the latest revision.
7. Contact
If you have any questions about our use of cookies, please visit our Contact page.